Lomisi, JSC

Leading position of Natakhtari on a Georgian market is not accidental, it is determined by interrelation of the following factors: Unique Ingredient – Natakhtari water representing blend of underground currents in the vicinity of the company is unique by its distinguishable taste and remarkable mineralization Modern Technology – production process in a company is based on the latest and advanced bottling lines, being permanently renewed and improved High Quality - the product manufactured by the company is distinguished by its high quality, the maintenance of which is ensured by the modern system of quality control Qualified Personnel – any unit of the company from production to customer relations department, is staffed with highly qualified personnel, whose professional development is constantly being cared upon Innovative Management – employee initiatives in Natakhtari are being promoted at maximum extent, which is based on the best traditions of modern western style of management EFES GEORGIA - Joint Stock Company “Lomisi” JSC Lomisi was founded in 1991 and the construction of a small brewery began in v.Akhalgori, on Ksani riverside. In a very short time period plant produces its first product. Brewery Natakhtari Later in September 2005, JSC Lomisi attracted unprecedented investments of TBC bank and EBRD and a new brewery Natakhtari was built. A factory equipped with state-of-art technologies. Location of the brewery was not chosen accidentally. It was caused by ecologically clean surrounding, close distance from the capital and what is the most important by the unique spring water of Natakhtari. Very soon brewery acquired name of leader company. Efes Breweries International (EBI) got interested by brewery activities in 2008; it acquired 100% of the company. EBI is one of the largest beer producers in the world. Management pays lot of attention to the implementation of international standards and quality management. Investments are made for production lines and acquisition of latest laboratory equipment. Fully modernized laboratory is a guarantee of product microbiological and hygienic protection. Brewery occupies more than 65% of Georgian beer market. Company offers consumers six brands (Natakhtari, Karva, Mtieli, Kaizer, Efes and Miller) and two sub brands (Natakhtari Kasris and Natakhtari Extra) of beer and seven sorts of soft drink. In 2008 company Natakhtari has became sponsor of Georgian Football Federation and Georgian Rugby Union In 2010 Natakhtari Company has signed contract about general sponsorship with Georgian basketball Federation In 2010 KRONES filling line was installed in Natakhtari Brewery In 2011 ZEMANN brewing equipment has been installed In 2012 contract of sponsorship with Georgian Rugby Union was prolonged